Plenty of reasons to celebrate: Publicis Groupe Hungary took home 11 awards at the 26th Arany Penge Awards and claimed the title of 3rd Agency of the Year.
With work recognized across creative, media, shopper marketing, CSR, PR, design, and audio categories, the evening put collaborations in the spotlight.
The Arany Penge Awards celebrate some of Hungary’s most creative and innovative campaigns. This year, the jury set especially high standards, making every recognition meaningful and the golden penges particularly difficult to claim.
Our biggest success of the evening was The Spill, created for Essity/Zewa. The campaign won Gold in both Media Creativity and Shopper Marketing Solutions, as well as Silver in the Audio Solutions category.
Two more Publicis Groupe Hungary campaigns were also recognized. Corrupt Square, created for Transparency International Hungary, received Bronze in CSR/Craft and PR. Character Suicide Squad, created for Félmillió Fiatal, won Bronze in CSR/Design.
The team also collected awards at several special competitions connected to the event. Our work received Gold and Silver at the JCDecaux Hungary Innovate Awards, Bronze at the Sláger FM Sound Stage Award, and Silver at the Central Média- és Kiadói Csoport Native Impact Award.
The full list of awards
🥇 Gold: The Spill for Zewa/Essity, Media Creativity
🥇 Gold: The Spill for Zewa/Essity, Shopper Marketing Solutions
🥈 Silver: The Spill for Zewa/Essity, Audio Solutions
🥉 Bronze: Corrupt Square for Transparency International Hungary, CSR/Craft
🥉 Bronze: Corrupt Square for Transparency International Hungary, PR
🥉 Bronze: Character Suicide Squad for Félmillió Fiatal, CSR/Design
🥇 Gold: JCDecaux Hungary Innovate Awards
🥈 Silver: JCDecaux Hungary Innovate Awards
🥉 Bronze: Sláger FM Sound Stage Award
🥈 Silver: Central Média- és Kiadói Csoport Native Impact Award
Together, these results brought our total to 11 awards and secured Publicis Groupe Hungary the title of 3rd Agency of the Year.
What makes this recognition especially valuable is the range of disciplines represented among the winning campaigns. From media creativity and audio to shopper marketing, PR, CSR, and design, the results show what can happen when different teams, expertise, and perspectives come together.
Thank you to our clients for their trust, to the jury for the recognition, and to every team member who helped turn these ideas into award-winning work. Let’s roar! 🦁