Beauty Adspend Forecasts

In a press release published in February, Zenith, Publicis Groupe Hungary’s media agency has forecasted a mere 1.7 percent growth in ad spending related to beauty care and personal luxury goods for 2021. According to Zenith’s findings, the main reason behind this sorry figure is the continued use of social distancing measures in the fight against the coronavirus pandemic. On the bright side, digital advertising spending is set to increase by 19 percent by 2022, compared to 2019. You can read the full report in Hungarian by clicking here.