Publicis Groupe Hungary spent the evening celebrating during the Hipnózis Awards 2025, as our team has managed to amass a total of 16 accolades, including the Agency of the Year, Best Work, and the Jury Special Award titles.
Hipnózis awards is known for rigorously setting the standard for creative excellence and choosing its winner based solely on merit. Notable local and international creatives sit in the jury, and the work they award the Grand Prix title to automatically qualify to run for an Epica. It was our great pride that this year, we not only took home the highest number of awards (compared to other local agencies), but also most important ones.
The Best Work title was bestowed on Algoflex’s Pain Ambassadors – an immersive campaign, starring video game NPCs.
It’s also a great honor that for the very first time in Hipnózis’ history, the jury decided to hand out a Special Award, for a work they deemed so outstanding, they are willing to nominate it to an Epica alongside the Best Work! Our work, in collaboration with Radnóti Theater, The Last Stand, won over the hearts the people within and outside the industry.
Alongside these two campaigns of ours, several others swept in multiple awards: Johnnie Walker’s Walk and Stomp Over, Samung’s The Bin of Irritation and The Server of Apprecitation, and the other work with Radnóti Theater, Props of Life. Our film made for the Hungarian NGO WeAreOpen earned a shortlist spot.
The team roared for each other 16 times as we were called for 7 bronzes, 1 silver and 4 golds and 3 special prizes.
Here is the full list of Awards:
🏆Agency of the Year
🏆Best Work – Pain Ambassadors (Algoflex)
🏆Jury Special Prize – The Last Stand (Radnóti Theater)
🥇Gold in Digital Solutions / Gamification – Pain Ambassadors (Algoflex)
🥇Gold in Integrated Campaigns – Pain Ambassadors (Algoflex)
🥇Gold Event/ Shoestring budget – The Last Stand (Radnóti)
🥇Gold in Digital Solutions / Social media – The Last Stand (Radnóti)
🥈Silver in Film / Branded content – The Last Stand (Radnóti)
🥉Bronze in Promo and Activation – Props of Life (Radnóti)
🥉Bronze in Craft / Art Direction – WALK (Johnnie Walker)
🥉Bronze in OOH – WALK (Johnnie Walker)
🥉Bronze in Event / Special BTL-solutions – Stomp Over (Johnnie Walker)
🥉Bronze in Gamification – The Server of Appreciation (Samsung)
🥉Bronze in Event – The Server of Appreciation (Samsung)
🥉Bronze in Event – The Bin of Irritation (Samsung)
🏅Shortlisted – Break the Silence (WeAreOpen)