János Gulyás joins Publicis Groupe Hungary as Chief Growth & Business Transformation Officer to accelerate growth and strengthen its market position.
A familiar face returns with a new mission: Gulyás János has joined the management team of Publicis Groupe Hungary as Chief Growth & Business Transformation Officer. Drawing on more than three decades of local and international leadership experience, he will focus on accelerating the agency’s growth and further strengthening its position in the Hungarian market.
The appointment responds to the dynamic transformation of the Hungarian market and the evolving needs of clients. As a member of the management team, János will work to bring the full range of Publicis Groupe Hungary’s expertise and capabilities to the market as an even more connected and unified client offering.
His arrival supports Publicis Groupe Hungary’s ambition to become an indispensable growth partner for Hungarian businesses. János brings extensive experience across creativity, media, data, technology, and market transformation, complemented by Publicis Groupe’s global expertise and a deep understanding of the local market.
“The Hungarian market is undergoing a significant transformation, creating new client needs, challenges, and business opportunities. In this environment, rapid adaptation, a strong understanding of the local landscape, and the unified, business-focused representation of our agency capabilities are more important than ever,” said Vladimir Tkachev, CEO of Publicis Groupe Hungary.
“János’s diverse professional background, transformative leadership approach, and extensive experience will help Publicis Groupe Hungary become an even stronger, more credible, and more relevant partner for Hungarian clients and decision-makers.”
The appointment also marks János’s return to Publicis. He worked as Client Service Director at the agency’s Budapest office in the 1990s before continuing his career in Paris as Global Brand Director for Nestlé.
He later led Young & Rubicam Budapest for six years, followed by leadership roles at Ipsos Hungary and Wavemaker Hungary, where he served as head of the agency for 15 years. This wide-ranging career has given him a deep understanding of agency operations, client needs, media, research, and business transformation.
In his new role, János will further develop the agency’s business solutions, strengthen collaboration across its different disciplines, and expand the capabilities and operating models that support sustainable growth.
“I am delighted to return to Publicis. From the outside, I have always appreciated what the company has built: excellent professionals, a strong team, and a clear vision for the future,” said János Gulyás, Chief Growth & Business Transformation Officer at Publicis Groupe Hungary.
“I believe the best results come from holistic collaboration that connects different areas of expertise. I will work to support our clients’ growth, further expand our capabilities, and represent our integrated expertise even more decisively in the Hungarian market. Our goal is to make Publicis Groupe Hungary the undisputed market leader.”