Publicis Groupe’s Budapest office will have a central role in wide-spectrum communications tasks.
The German family-owned Kärcher has more than 10,000 employees and is the world market leader in cleaning machines and cleaning systems. As part of the winning the tender, Publicis Groupe will create content and undertake commercial and PR tasks in 70 markets all over the world. Based in Publicis Groupe Hungary’s Irányi street office, the Hungarian team will be responsible for media strategy, media planning, and acquisition.
“Thanks to our customizable and data-based digital solutions we are proud to elevate Kärcher’s global presence to a new level and further strengthen our international impact with this collaboration. This proves that the forward-looking agency model that we represent is sought by such large companies.” — Helga Sásdi, CEO of Publicis Groupe Hungary.
Being among the leaders of “Made in Germany” brands, Kärcher has more than 100 subsidiaries in 60 countries.
“We are very pleased with the decision, and we trust the competence and professionalism of Publicis Groupe to bring us a fruitful, long-term collaboration. Our parent company had diligently examined the market conditions before they decided to choose Publicis Groupe. For our company, communications is a cornerstone; this is how our potential users can get closer to our less mainstream products. With this partnership we can raise our prestige to a new level.” — Áron Horváth, marketing leader of Kärcher Hungária Kft.