The team in Budapest celebrated a total of 8 wins at this year’s Arany Penge Creative Festival. We took home 2 gold, 2 silver, and 4 bronze statuettes – and roared the whole night.
The award show was memorable due to its jubilee – it was organized for the 25th time. Arany Penge celebrated the outstanding creative excellence and talents of Hungary, and we were glad to be a part of it. A record number of jury members, 119 notable industry peers, voted for each competing work, which reached over 350 submissions. In this strong competition, we proudly walked away with 8 awards: 2 golds, 2 silvers, and 4 bronzes. We won in several categories, including one in Media Creativity and one in Best Use of Humor.
The Pain Ambassadors by Algoflex became our best-performing campaign winning 2 gold, a silver, and a bronze award. It’s also a special work, because it was made by several teams at Publicis House. “The Pain Ambassadors project was brought to life by different teams at Publicis House. So many talents worked on it from the Creatives to the Media Team to make a crazy vision come to life. To me, it shows that when we join forces, real magic can happen instantly” – said our CEO, Vladimir Tkachev in a statement the following day.
Here is the full list of awards:
🥇Media Creativity Category: Pain Ambassadors by Algoflex
🥇Creative Strategy/ Brave Brand Category: Pain Ambassadors by Algoflex
🥈Event Solutions Category: The Bin of Irritation by Samsung Hungary
🥈Craft/ Best Use of Humor Category: Pain Ambassadors by Algoflex
🥉Digital Solutions Category: The Server of Appreciation by Samsung Hungary
🥉Event Solutions Category: The Server of Appreciation by Samsung Hungary
🥉Craft Category: Pain Ambassadors by Algoflex
🥉Craft Category: WALK by Johnnie Walker