Hipnózis: bringing home the awards

Publicis Groupe Hungary

It’s been a busy awards season, and while we wait for the results from the Arany Penge awards, we’re excited to announce that we picked up 11 awards from Hipnózis, Hungary’s other largest marketing awards. Publicis Groupe also took home the “Best Work of the Year” for our campaign for Coca-Cola’s “You are the gift.” Let’s dive into the awards we got a bit more!

Hipnózis, one of Hungary’s most prestigious marketing awards, took place on 13 May, and we’re here to give you the low-down on the awards we took home.

Gold

Our “You are the gift” campaign for Coca-Cola Hungary took home the gold in the Film category for Commercials Campaigns that were broadcast on television or in cinemas. We also won the “Campaign of the Year” for this campaign, which has automatically submitted to the Epica Awards.

Silver

We picked up the silver for the “Diversity Award” for our “Family is family” campaign for Háttér Társaság. For the “Covid Rapid Response” (an extra category for 2021), our work for the Hungarian Red Cross, the “Bread Book,” also got us a silver. Our work for Heidelberg received a silver in the Films published online or on mobile platforms category. Additionally, our campaigns for Borsodi and Coca-Cola received a silver co-nomination.

Bronze

Bronze awards included our work for clients like Red Cross Hungary, Háttér Társaság, and HEINEKEN (co-nomination).

 

LIST OF HIPNÓZIS AWARDS:

GOLD

Film / Television or cinema commercials / Commercial Campaigns

Campaign: Coca-Cola “Te vagy az ajándék”
Client: Coca-Cola Magyarország

Watch here

 

SILVER

Diversity Award

Campaign: A család az család
Client: Háttér Társaság

Watch here

 

Covid Rapid Response / 2021 extra category

Campaign: Liszteskönyv
Client: Magyar Vöröskereszt

 

Out of Home / Outdoor amibent, digital, other / Commercial Campaigns (co-nomination)

Campaign: Borsodi Szitu csak Nektek
Client: Borsodi Sörgyár

 

Film / Online or mobile commercials / Commercial Campaigns

Campaign: Heidelberg – “Az egyhangúság gyönyörködtet”
Client: Heidelberg Druckmaschinen AG

Watch here

 

Integrated Campaigns / Commercial Campaigns (co-nomination)

Campaign: Coca-Cola Xmas kampány
Client: Coca-Cola Magyarország

 

BRONZE

Covid Rapid Response / 2021 extra category (co-nomination)

Campaign: Covid szuperképességek
Client: HEINEKEN Hungária Sörgyárak

 

Film / Television or cinema commercials / Social Campaigns

Campaign: Vöröskereszt – “A véred messzire juthat”
Client: Magyar Vöröskereszt

 

Craft / Film – directing, art director, implementation / Social Campaigns

Campaign: Vöröskereszt – “A véred messzire juthat”
Client: Magyar Vöröskereszt

 

Integrated Campaigns / Social Campaigns

Campaign: Család az Család
Client: Háttér Társaság

 

BEST WORK OF THE YEAR

Campaign: Coca-Cola “Te vagy az ajándék”
Client: Coca-Cola Magyarország

Watch here