GWI has published results on the use of e-commerce platforms and related consumer habits in the Hungarian market. The survey revealed that the telecommunications and electronics sectors are the most dominant online presence among the total population, and are the winners of the digitalisation of commerce.
GWI has published the results of its research on digital health services. The survey shows that the use of digital solutions is playing an increasingly important role in our lives in this area too.
By 2023, OTC advertising spend will be 36% higher than in 2019. Digital advertising will increase from 46% of the global OTC budget in 2021 to 49% in 2023
An Eastern European regional survey has been carried out on how people’s consumption habits are changing in one of the most commonly purchased categories, consumer packaged goods (CPG), in a rising inflationary environment.
According to Zenith’s Advertising Expenditure Forecasts, North America will be the strongest region with 12% ad spend growth this year, with online video and social media ad spend growing 15% per year until 2024.
Global adspend will expand by 5.7% in 2023 and 7.4% in 2024 as brands continue using advertising to spur further growth in ecommerce.