GWI study – Young people keep the spirit alive in the world’s most pessimistic country

Hungarians are the most pessimistic about their financial situation and the fate of their country’s economy, according to the first-ever Hungarian data published by the GWI Global Consumer Attitudes Survey.

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Today, even those who did not save last year are saving

The number of people cutting back on spending in a rising inflationary environment has doubled compared to 2022

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When do we talk about excessive shopping?

Publicis Groupe Hungary’s media market survey at the end of 2022 explores the topic of conscious and compulsive buying. With the help of an expert, we present the psychological drivers of shopping.

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