Aranypenge, which translates as the “Golden Blade” in English, is one of the largest awards ceremonies for creative professionals and agencies in Hungary. In 2021, Publicis Groupe Hungary proudly took home three awards. One of each, in fact: Gold, silver, and bronze! Let’s see more about the campaigns.
As part of an ongoing partnership with Samsung, we’ve brought the world’s first video game to the big screen, above one of Budapest’s busiest intersections.
It’s been a busy awards season, and while we wait for the results from the Arany Penge awards, we’re excited to announce that we picked up 11 awards from Hipnózis, Hungary’s other largest marketing awards. Publicis Groupe also took home the “Best Work of the Year” for our campaign for Coca-Cola’s “You are the gift.” Let’s dive into the awards we got a bit more!
We got the chance to bring PAT, Heidelberg’s latest artificial intelligence software, to life in a series of campaigns. Our mission was to give PAT a unique, friendly, and relatable voice, kind of like a colleague, only digital. Read on for a sneak peek on how we introduced Heidelberg’s artificially intelligent colleague to the world.
Telekom found a way for older siblings to connect with younger ones and talk about the issues of living online for Children’s Day with a story-making microsite.
After spending almost a decade at and in the immediate vicinity of Montevideo utca, the agencies of Publicis Groupe Hungary are finally brought under one roof, inside a beautiful, turn-of-the-century building no less! Located under Irányi utca 17 and complete with a marvelous ballroom, this inner city palace was originally built for the Sas és Körház joint stock company, only to be turned into an infamous brothel in the 1940s. Today, our new headquarters is a testament to the Groupe’s belief in the Power of One, serving as a home for all of our integrated teams, in addition to our very own on-site production studio.